Lashes have really come a long way! Having worn those heavy and uncomfortable lashes for many many years - I can truly appreciate quality lash strips that feel comfortable and lightweight. Whether its a natural pair for work or a fuller set for a night out - I wear my lashes from morning to night, every single day. Having an easy and effortless way to complete and/or change up my looks is essential. It's part of my daily routine and quite frankly, part of my lifestyle!
I didn't have the greatest confidence when I was younger. I was diagnosed with Scoliosis at 14 and I became very uncomfortable in my own skin. I was self conscious of my spine curvature that made me look different than everyone else. I became very recluse and tended to hide myself physically with baggy clothes and by avoiding social situations altogether. Around 16, I started to experiment with makeup and quickly learned that even the most subtle changes would make me feel better about myself. I realized that my condition wasn't going to change - I would live with it for my entire life. But if I just allowed myself to get out of my own insecurities - I would shine like any other girl out there. I used makeup - not to hide- but to celebrate who I was. And with that bit of confidence - I am here today and I have never looked back.
I created Bloom simply because I am passionate about helping women look and feel their best. Although there are many many ways to do that - this is what I know best. And I want to share it with you!
Bloom: Noun 1. A flower, especially one cultivated for its beauty.